Marketing | print DESIGN | Web design
As marketing manager and designer for Alt Legal, I have creative control over the entire span of a campaign from conception, execution to analytics.
At the core of Alt Legal's marketing is analytics and testing. From copy to design I run strategic tests to really understand our customer and what resonates with them. Every month I strategize a new test to run with our facebook ads varying the copy and design I create for the ads. I use the data gleaned from the previous months to further optimize ads across platforms.
Conferences and meetings are a central part of Alt Legal's sale strategy and although we are a startup in the tech space, we are marketing toward lawyers. A nice business card and well designed flyer go a long way in the legal industry that is slow to evolve.
Ads are only one part of the marketing strategy. Testing and iterating the homepage and landing page helps drive up conversions.