Marketing | print DESIGN | Web desigN
At the core of Alt Legal's marketing is analytics and testing. From copy to design I run strategic tests to really understand our customer and what resonates with them. Every month I strategize a new test to run with our facebook ads varying the copy and design I create for the ads. I use the data gleaned from the previous months to further optimize ads across platforms.
The Alt Legal blog plays a central role in our SEO and content strategy. One of my principal projects at Alt Legal was migrating our blog to a more functional and aesthetic platform. By creating a better user experience the blog’s new users increased by 48%, bounce rate went down 84% and SEO position for our target keyword went from 9th place to 1st place on Google.
check out the blog live by clicking here →
Conferences and meetings are a central part of Alt Legal's sale strategy and although we are a startup in the tech space, we are marketing toward lawyers. A nice business card and well designed flyer go a long way in the legal industry that is slow to evolve.