BRANDING | WEB & APP DESIGN | UX/UI
Staying in touch with friends and family via phone calls, FaceTime and social media can leave you feeling like you are missing out on the fun. Research shows that social media affects your mental health in a host of negative ways- it can trigger sadness, jealously and anxiety.
Play Bucket allows you to join in the fun by creating interactive scavenger hunts to be completed in real time. Instead of passively scrolling through your friends travel pictures, enrich your life by completing challenges together.
Play Bucket's branding connects directly with the company's mission to create a fun, competitive and community oriented.
We wanted to create an easy to use app from the outset. In a sense we wanted the app to get out of the way so the users can just focus on having fun with their friends and family.
One of the hardest things as a designer is to call a project "done." With the MVP Prototype our goal was to get to 60% and before moving to development. The goal was to get the MVP into users hands as quickly as possible so we could run tests.
The Play Bucket website has only a few simple aims:
- Introduce the mobile app.
- Collect Beta signups.
- Host the blog.
The design mirrors the mobile apps fun color palette and simple layout.