BRANDING | UX/UI | APP DESIGN
Staying in touch with friends and family via phone calls, FaceTime and social media can leave you feeling like you are missing out on the fun. Research shows that social media affects your mental health in a host of negative ways- it can trigger sadness, jealously and anxiety.
Play Bucket allows you to join in the fun by creating interactive scavenger hunts to be completed in real time. Instead of passively scrolling through your friends travel pictures, enrich your life by completing challenges together.
Play Bucket's branding connects directly with the company's mission to create a fun, competitive and community oriented. The logo is simple but recognizable. Our header font is called Lobster, a wink and nod at the beachy bucket theme. For the body font I chose Lato, a fun and commonly available font which meant utilizing it across our website and app was seamless.
Before setting out to create the wireframe we had a sense of what we wanted to accomplish with the app without having a clear sense of the user flow. By creating the wireframe we outlined how users will go about creating and playing a bucket. By incorporating a native camera the users can verify they completed scavenger tasks and real life rewards encourage competition.
← click play to see the wireframe in action
One of the hardest things as a designer is to call a project "done." With the MVP Prototype our goal was to get to 60% and before moving to development. Our objective was to get the MVP into users hands as quickly as possible so we could run tests.
click through the prototype here →