Generation O

Branding | Web Design | UX/UI

 
 
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BRANDING

Generation O is about being sophisticated but feminine. In one design I tried to capture the heart of Generation O, a woman who isβ€”

Sassy. Bold. Strong. Provocative. Classy. Direct. Progressive. Brave. Witty.

A straightforward, clean design highlights the rich content on the site.

MOBILE FIRST

With more and more people turning to their phone to consume information, it was imperative the Generation O look fantastic on any phone. I took a mobile first approach making sure that every user had a beautiful and seamless experience.